I don't think I am ever going to get bored of all things beach ...... don't think I will ever see a sea painting in an armpit again though. How cool is this?
British
interdisciplinary artist, Isamaya Ffrench today unveils a unique
collection of art titled 'The Art Underarm'. All of
the pieces in the series are created using the canvas of women's
underarms - the first time that the armpit has been used in this way.
Curated
with Vaseline Deodorant to celebrate the female form, Isamaya's
collection seeks to draw attention to an area usually
hidden away - the armpit. Each of the six pieces in the collection
sees the underarm decorated to become a work of art in its own right.
Each
artwork created was inspired by nature, horticulture and the natural
curve of the female body. Included within the collection is “Derma Beauty” - a secret garden
within the underarm and “Aloe Fresh” which showcases a striking graphic silhouette with bold aloe leaves.
The “Double Invisible” image uses the contours of the body and stark Aztec patterns to vividly contrast skin tones, while
“Active Fresh” portrays a tranquil landscape scene. The final piece, “Underarm Wave”, is created to mirror the style of the famed Hokusai wave, which sees waves crashing along the contour of a woman's underarm.
Georgia
Spriggs, Vaseline Deodorant Brand Manager, commented on the
collaboration with Ffrench: “Working with an artist like Isamaya allowed
us to create a series of works which
not only use the underarm in a truly unique way but create something
visually impactful which celebrates the female form and brings our range
to life in a new and interesting way.”
The
Vaseline Deodorant range which includes Derma Beauty, Double Invisible,
Aloe Fresh and Active Fresh variants are priced at a RRP of £1.86 each
and available from retailers
nationwide.
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