It isn't very often that you find a brand that come up with a completely new packaging concept but that's exactly what Zao have done. It's the first brand organic cosmetics range that uses sustainable bamboo packaging. I tried out the matt lipstick £14.95 in the dark red shade, a perfect shade to bring out the sex kitten no matter your colouring. The smooth creamy texture glides on and as it contains precious oils it moisturises your lips. This does two things, firstly it stops the colour drying out on your lips so it doesn't crack or bleed. Secondly it keeps the colour on your lips rather than your glass, boyfriend etc.
The packaging is lovely and tactile, the smooth bamboo feels super sliky on your skin and looks funky thanks to a dash of pink. Unlike plastic packaging it doesn't crack and get damaged in your makeup bag and you can buy refills for most of the products on Zao's website. Not only is the bamboo packaging sustainable it is also reusable. One thing I have noticed about mineral and natural makeup is that it tends to only come in a limited skin shade but Zao's range of foundations covers even the darkest skin. The colours of the lipsticks and eyeshadows would suit a variety of ethnicities and there is a range of brushes to get the look just right.
Ethics wise the brand scores top marks, all products are natural, fair trade and organic. There are no hidden nasties, no testing on fluffy bunnies or other animals, no ingredients from petrochemical industries and all the products get a negative carbon footprint as bamboo has such a exceptional growth speed. Now you can look good whilst doing good.