I don't think I am ever going to get bored of all things beach ...... don't think I will ever see a sea painting in an armpit again though. How cool is this?
British interdisciplinary artist, Isamaya Ffrench today unveils a unique collection of art titled 'The Art Underarm'. All of the pieces in the series are created using the canvas of women's underarms - the first time that the armpit has been used in this way.
Curated with Vaseline Deodorant to celebrate the female form, Isamaya's collection seeks to draw attention to an area usually hidden away - the armpit. Each of the six pieces in the collection sees the underarm decorated to become a work of art in its own right.
Each artwork created was inspired by nature, horticulture and the natural curve of the female body. Included within the collection is “Derma Beauty” - a secret garden within the underarm and “Aloe Fresh” which showcases a striking graphic silhouette with bold aloe leaves.
The “Double Invisible” image uses the contours of the body and stark Aztec patterns to vividly contrast skin tones, while “Active Fresh” portrays a tranquil landscape scene. The final piece, “Underarm Wave”, is created to mirror the style of the famed Hokusai wave, which sees waves crashing along the contour of a woman's underarm.
Georgia Spriggs, Vaseline Deodorant Brand Manager, commented on the collaboration with Ffrench: “Working with an artist like Isamaya allowed us to create a series of works which not only use the underarm in a truly unique way but create something visually impactful which celebrates the female form and brings our range to life in a new and interesting way.”
The Vaseline Deodorant range which includes Derma Beauty, Double Invisible, Aloe Fresh and Active Fresh variants are priced at a RRP of £1.86 each and available from retailers nationwide.