To mark Breast Cancer Awareness Month in October Escentual.com will be blushing pink in its efforts to raise money for Breast Cancer Care. The month long initiative will see Escentual.com donating 10% of the RRP from over 40 must-have pink themed beauty products including:
Clarisonic Classic Pink, Lacoste Joy of Pink EDT, Stila Lip Glaze’s, Tigi Bed Head After Party, Crabtree & Evelyn Rose EDT and Joop Homme Sexy in Pink.
To generate as much money as possible for Breast Cancer Care, Escentual.com will be turning their logo pink, featuring pink themed banners on their home page, placing themed badges on each product to indicate they are part of the fundraising initiative and are creating a bespoke section on the site featuring all products involved in the charity donation.
All the money raised will be used by the charity to offer information and support to the 50,000 people who are diagnosed with breast cancer every year in the UK.
Breast Cancer Care’s Judy Beard said, “One person is diagnosed with breast cancer in the UK every 10 minutes which is a shocking statistic. We want to be there for each and every person and their friends and families too. That’s why we are so grateful for the support of companies like Escentual, as without them we simply couldn’t continue to provide our free services. Thank you.”
Rakesh Aggarwal, Managing Director Escentual comments,
“I don’t think there are many people that haven’t been touched by breast cancer, be it a family member, friend or themselves. Escentual.com’s hope is that by supporting Breast Cancer Care during October with our donation from sales that we can play a small part in helping to fund the amazing support and information that Breast Cancer Care provides for free to anyone who needs it. Our aim is to drive as many sales as possible towards our participating ‘pink’ themed brands to raise as much money as possible.”
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