Slightly unusual consistency for a makeup remover, it feels oily and you put it onto your skin dry. Once you have smeared it over your face, splash on water and the oil starts to go cloudy. It takes makeup off softly so there is no scrubbing involved and will take off the heaviest of eyeliners. No matter how long I spend taking my makeup off the night before I also wake up looking like Alice Cooper after a heavy night. The morning after taking my makeup off with Shu Uemura I woke up fresh faced without a hint of khol anywhere. My skin also felt lovely and smooth to the touch.